Facebook offers the dummy’s guide to mobile advertising

Facebook Inc’s mobile advertising success offers a ray of hope for Internet companies trying to make money within the confines of the smartphone’s small screen.

The social network’s 75 percent surge in mobile ad revenue in a span of just three months not only doused skepticism on Wall Street and Madison Avenue about Facebook’s business prospects, some say it could serve as a how-to guide for other Web companies navigating a world where the phone and tablet have fast become the screens of choice.

Facebook’s “Newsfeed” ads, which inject marketing messages straight into a user’s content stream and are tailored for mobile devices, were the stars behind the social network’s stunning numbers on Wednesday.

“You’re going to see a lot of companies transitioning and trying to emulate this model because it’s working so well. That’s why last night was a true watershed moment,” said Ben Schachter, an analyst at Macquarie Research.

Internet company executives have long been concerned that mobile advertising is inherently less lucrative than traditional desktop PC advertising, due to the smartphone’s limited screen size and possible consumer resistance to a flood of ads on their devices.

Companies from Google Inc and Yahoo Inc to upstarts such as Snapchat are searching for the right formula to monetize mobile services. While Google has developed a mobile ad business generating an estimated $10 billion a year in revenue, it remains much smaller and less lucrative than Google’s desktop search advertising. Analysts expect Google to generate $60 billion in annual revenue this year.

That wholesale exploration of “native ads” – or marketing messages intended to blend with a users’ personal content, rather than stand out as an ad – has met with varying success.

Twitter, which pioneered the concept of the in-stream ad even before Facebook, may also be well-positioned to benefit from mobile ads. “Sponsored” messages now pop up abruptly in the middle of streams of tweets, but analysts say the frequency is much lower on Facebook newsfeeds.

More than half of the privately held company’s revenue will come from mobile ads this year, reckons Clark Fredricksen, at industry research firm eMarketer.

Some are just getting into the game. This week, LinkedIn Corp, the network for business professionals, rolled out in-stream ads on mobile and PC versions of its service. Yahoo has experimented with similar types of ads, and acquired blogging hub Tumblr for $1.1 billion in May, in part to jumpstart efforts at developing new formats.

But it’s Facebook, which a year ago had zero mobile revenue, that has most aggressively promoted its mobile advertising business to Madison Avenue – with seeming success.

“Compared to other companies, nobody has come right out and said mobile is our sole focus now,” said Angela Steele, CEO of Ansible, part of advertising holding company IPG. “Facebook put all their eggs in one basket.”

FOLLOWING SUIT

One longstanding question has been how much tolerance consumers have for ads that disrupt their stream of content. Facebook said it has steadily increased the number of ads in the news stream without noticing a drop in user satisfaction.

Facebook Chief Executive Mark Zuckerberg said on Wednesday that, on average, ads now account for 5 percent or one in 20 “stories” in the newsfeed. That ratio could now provide a baseline for calculating success, prompting other Web companies to raise the frequency of ads in their streams.

“It wouldn’t surprise me if other companies would look at that and follow suit,” said Ansible’s Steele.

Hussein Fazal, the CEO of AdParlor, which manages advertising campaigns on Facebook, guesses that the social network must have gradually opened the spigot, gauging user reaction and adjusting the stream all the while.

They seemed to have hit on the right formula, but it’s one that differs across platforms, he said.

“The reason Facebook can do it is, the rest of the content that’s there is so engaging that you don’t mind one out of every 20 ads,” he said. “If you have a newsfeed that’s not so engaging, and you keep seeing ads, then it doesn’t work.”

Plus, the more ads in the stream, the less users will click on them, which can dampen ad prices, he added.

Facebook’s seeming success on mobile devices contrasts with Google’s more gradual improvement in that area. The No. 1 Internet search engine has gradually managed to narrow declines in its overall ad rates from the mobile effect, but last quarter they reversed and went down again, disappointing investors.

Google has avoided news stream ads entirely in its Google+ social network. Instead, its mix of mobile search ads, video ads and innovative formats such as “click-to-call” have delivered what RBC Capital Markets analyst Mark Mahaney estimates is a $10 billion annualized run rate for its mobile business, about four times as much as Facebook.

But mobile has driven down the average cost of Google ads, and some industry watchers consider the transition a long-term threat to the search giant. But other analysts say recent changes to the way it sells ads to marketers, blurring the distinction between the mobile and PC, could help bolster rates.

Share Location, Google Maps Help Increase Accuracy

JAKARTA – Google recognizes that besutannya rudimentary mapping applications. Therefore, the company continues to update and even in this case involve the user. This was stated by Google Indonesia Country Head, Rudy Ramawy.

“That’s when you make the trip? Maybe it’s been accurate. That’s why we have never held a ‘grand launch’ of our products, because the company is aware of updates and updates to keep going” Rudy said while responding to thoughts about the accuracy of the crew Techno Okezone Google Maps in Jakarta , overnight.

“We are aware that our service is not completely perfect, but we continue to make updates. Indonesia with a wide geographical conditions is a challenge to deliver the best service,” he said.

Furthermore, Rudy said that if the Android-based smartphone users to enable or diligently perform ‘share location’, it was very helpful software giant to improve the accuracy of its services. “Of course in this case we appreciate aspects of secrecy,” said Rudy.

“If the big cities such as Jakarta, the accuracy of Google Maps can be relied upon. But if remote areas, we continue to provide the best possible experience. Many ways we are doing, Google Drive one of them,” said Rudy.

Meanwhile, following the Google Maps that can be accessed offline in a number of countries, Indonesia Google promised that the service would go in Indonesia, but companies are reluctant to disclose when exactly the service that can be enjoyed.

“A number of countries able to access Google Maps offline, and Indonesia are also included in the list will receive the service. Certainty but we do not know yet,” alluded Country Marketing Manager for Google Indonesia Krishna Zulkarnain.

Lawyer Plugin for WordPress Promises Legal Resources and Nationwide Attorney Network

After two years of development, Lawyer Plugin (www.lawyerplugin.com) launched their first public version of what promises to be an essential plugin for any lawyer running a WordPress website.

Lawyer Plugin is the first plugin of its kind: it gives law firms access to hundreds of local resources which are automatically added, updated, and synced with Lawyer Plugin’s central servers every 24 hours.

The registration takes care of all settings automatically. For example, a bankruptcy lawyer in Tampa, Florida, creates his profile with his law firm’s name, address, city, state, and practice area(s). The plugin automatically pulls bankruptcy- and Florida-related resources onto the resource page which is created by the plugin. With that, the firm becomes part of the peer-to-peer legal directory which is then displayed on the websites of every plugin user.

Block Competition

When creating the plugin, the peer-to-peer directory presented a major challenge. A law firm does not want to display competing law firms on their website. To solve this problem, Lawyer Plugin has been designed to filter competitors and only displays non-competing listings on each user’s website.

Here is how the filter works:

Smith & Smith bankruptcy lawyers in Tampa, Florida, install Lawyer Plugin.

Lisa Johnson & Associates, elder law attorneys in Asheville, North Carolina, also installs Lawyer Plugin.

Bradley Baker & James bankruptcy lawyers in Tampa Florida installs Lawyer Plugin.

Foz & Oz Attorneys at Law, bankruptcy lawyers in Los Angeles, California, installs Lawyer Plugin, too.

On the Smith & Smith resources page, Lawyer Plugin will display the listing for Lisa Johnson & Associates, because that firm does not compete in Smith & Smith’s local market. It will also display the listing for bankruptcy attorneys Foz & Oz. Even though they are bankruptcy lawyers, Foz & Oz are in Los Angeles, and therefore not competing with the Tampa, Florida practice.

However, Bradley Baker & James will not be included on Smith & Smith’s website, and Smith & Smith will not be included on Bradley Baker & James website. Lisa Johnson & Associates will display listings for all three of the above firms, because none of them compete with her practice.

A Fun Brand for a Serious Industry

Lawyer Plugin breaks out of the stuffy legal mold. On Lawyerplugin.com, users will not find any bookshelves, gavels, or court house columns. Instead, they are offered an outlet for venting with a “Hate Mail” form and noting in their legal disclaimer that the plugin has not displayed any “violent behavior,” but cautions that the “adolescent years are right around the corner.”

Last year, Lawyer Plugin posted teasers on its Facebook and Twitter profiles as beta testing began. The question was asked: “How awesome will Lawyer Plugin be?” The answers —

Coffee will drink Lawyer Plugin to wake up.

You will never need a flu shot. The flu will need a Lawyer Plugin shot.

The earth will no longer rotate around the sun. The sun will be too busy rotating around Lawyer Plugin.

And it was even predicted that Christmas will begin celebrating Lawyer Plugin.

The Lawyer Plugin’s financial backers plan to keep the plugin free. Lawyer Plugin will continue to receive funding indefinitely as add-ons are developed, and a paid, professional version of Lawyer Plugin is also in the works.

Lawyer Plugin is free and out in the court of public opinion. The developers are thirsty for user feedback and additional ideas for features.

Safari and Chrome Still Leads Mobile Web Browser

Jakarta – Around 80 percent of the world population has a mobile phone. The number of mobile phones around the world estimated to be about 5 billion units, with 1.08 billion units of which include smart phones. Thus, it’s no wonder when browsing on the Internet today is mostly done through mobile phones.

Most of the smart phone owners, as quoted from the go-globe.com, prefer to use a standard mobile web browser, aka the phones default browser. They reason, the default web browser is definitely the best for their phones.

There is also the thought that they do not need to change the web browser because it did not want to be bothered by trivial matters, such as the need to download first and then run the application.

Another reason put forward is that they feel no need to update the web browse, as is done on a notebook or desktop computer. Therefore, updating the application is much more important than replacing the web browser on the mobile device.

For desktop and notebook computers, the web browser is the most widely used Google Chrome, Firefox, Internet Explorer, Opera, and Safari. Competition to be the most popular frequently occur between Microsoft’s Internet Explorer and Google Chrome.

In mobile devices, such as smart mobile phones and tablet computers, maps of different strength. Which became the market share leader for the mobile web browser is Apple’s Safari and Google’s Chrome browser fib.

However, in recent months, Safari increasingly dominant. According to the output data from Net Applications, Safari controlled 61.79 percent market share for web traffic in March. In fact, months before Apple’s browser only won 55.41 percent market share.

In general, mobile web browsers can be distinguished from ability, such as opening a different site, doing page zoom, and make a keyboard shortcut. However, there is also an optimal mobile web browsers on mobile devices use only.

In addition, there are several mobile devices also can not offer a lot of choice what mobile web browsers can be used. One of the devices is a flexible mobile devices with Windows Mobile operating system.

In Indonesia, people always want a high-speed mobile web browser.

“We provide the connectivity features with high compression, especially on a busy network. Compression is also advantageous because the users were able to save the battery, “said Communications Manager Opera Indonesia, Agnes Agastia, two weeks ago.

No less aggressive in offering the experience of using a mobile web browser is Google. According to Google’s Head of Communications Indonesia Vishnu K. Mahmud, Google will continue to focus on developing a modern browser Chrome that will provide the best experience for its users.

Mobile web browser is best for your device, of course depending on the need and type of device used. Therefore, not all mobile devices compatible with the existing web browser.

Zulu Creative Launches Redesigned Website For MAX’s Wine Dive

Zulu Creative is proud to announce the launch of a new website for MAX’s Wine Dive, the award-winning, rockin’ restaurant concept from Houston-based Lasco Enterprises that combines gourmet comfort food with retail wine sales and features unlikely pairings such as fried chicken and champagne. The new website is mobile-friendly for diners on-the-go and contains unique content for five MAX’s locations in Austin, Dallas, Fort Worth, Houston and San Antonio, plus corporate-specific content. The MAX’s website is the second of three that Zulu Creative is designing for Lasco. A new website for Boiler House, Lasco’s Texas grill and wine garden concept located at the historic Pearl Brewery in San Antonio, was completed in fall 2012. A complete redesign of The Tasting Room site is forthcoming.

(Photo: http://photos.prnewswire.com/prnh/20130723/MN51688)

Taking its design cue from current branding, the new MAX’s site features a black and white color palette with red accents and bold typographical elements. Zulu Creative recommended key website enhancements to better convey MAX’s funky, eclectic brand vibe online. The website reflects each location’s unique ambience and personality through witty slogans on each page, graphical jukebox-inspired elements that evoke the restaurant’s dive-bar feel, and location-specific featured images.

Site visitors can easily make online reservations and access key information such as each location’s address, hours, contact information and menus. In addition, visitors can view each location’s calendar of events, read chef and wine manager bios, see private event/catering options, purchase gift cards online, sign up for MAX’s newsletter and easily connect with MAX’s through their social media channels. Press+Awards pages tout each location’s accolades, while a corporate Employment page lists all job openings by location and serves as a useful recruiting tool.

Designed and built on a content management system (CMS) platform with multisite functionality, the website is scalable, making it easy to manage multiple websites through a single interface and add new sites as Lasco opens new MAX’s locations.

“We are extremely excited about the new website for MAX’s Wine Dive created by the talented team at Zulu Creative,” said Jonathan Horowitz, Chief Brand Officer of Lasco Enterprises. “Throughout the entire creative process, the Zulu team exercised intense attention to detail and introduced a new site that is easy for our guests to navigate, as well as met our goal to produce a product which mimics the energy, look and feel of the MAX’s Wine Dive concept.”

“Designing sites for three award-winning Lasco brands is an exciting opportunity and huge honor,” says Tina Zulu, Founder and Creative Chieftess of Zulu Creative. “Our experience creating websites for other successful restaurants and bars made the Boiler House, MAX’s Wine Dive and The Tasting Room projects a perfect fit for us, and our teams work extremely well together. We couldn’t be more thrilled and congratulate Lasco on their continued success and growth. Cheers!”

About Zulu Creative
Fun! And smart! Zulu Creative is a boutique agency in Midtown Houston, Texas, specializing in marketing and brand development for lifestyle businesses that serve consumer niche markets. The Zulu crew is a dynamic team of intelligent professionals who are energetic, innovative, passionate and reliable. Clients who choose Zulu Creative get a big bang for their buck, benefit from a diverse team of experience and talent, and enjoy a smashing, cutting-edge image in the Houston community, nationally and globally. Whether a brand needs a kick-start, upgrade or extreme makeover, Zulu Creative is known for creating memorable experiences and making an impact. It’s all about positioning brands at the top of the target audience’s mind. Zulu Creative accomplishes it through innovative, integrated marketing. For more information, visit www.zulucreative.com

About Lasco Enterprises
Established by Jerry and Laura Lasco in Houston in 2003, Lasco Enterprises, LLC is the parent company for MAX’s Wine Dive (Houston, Austin, San Antonio, Dallas and Ft. Worth), The Tasting Room Wine Cafés, Lasco Events & Catering, Boiler House Texas Grill & Wine Garden (San Antonio), and The Black Door online wine community, and now has more than 500 employees in five cities. In 2010, Inc. 5000 named Lasco Enterprises one of the fastest growing private companies in the U.S. In 2011 and 2012, Lasco was named as one of the “Best Companies to Work for in Texas” by the Best Companies Group. The Houston Business Journal named Lasco Enterprises to its Fast 100 list of fastest-growing private companies in Houston in 2009, 2010, 2011 and in 2012. In 2009 and in 2012, the publication awarded Lasco the Houston Business Journal’s “Enterprise Champion” award for the company’s commitment to its employees, the communities in which it operates, and for its contributions to its industry. For more information, visitwww.lascoenterprises.com

Google’s Chromecast could throw your mobile and browser games onto your TV

Google was announced The Chromecast, a small WiFi-enabled HDMI dongle that may well prove big news for bringing mobile and browser games to your living room.

The Chromecast plugs into your television’s HDMI slot, and allows you to send content from Android and iOS devices to the TV screen via Wi-Fi, while also supporting Chromebooks, and the Chrome web browser for Mac and Windows.

The device that is connected to the Chromecast then controls everything you see on the TV. The one caveat is that mobile apps need to integrate the Googlecast SDK to be able to send content across (apps in a Chrome web browser will work via “Chrome tab projection.”)

The device costs $35, and is already available to purchase directly from the Google Play Store. Notably, the possibility of projecting mobile and browser games via the device is not mentioned on the official website, which focuses on the video and music capabilities of the device.

As such, there’s no word as-of-yet regarding whether games will be fully supported, or whether input lag will cause issues for this particular line of fire.

Facebook’s Balancing Act: The Good, the Bad, and the Ugly

The good news: Facebook (NASDAQ: FB  ) turned fabulously profitable in the just-reported second quarter thanks to a redesigned ad flow on mobile Facebook apps. Revenues jumped 23% from the first quarter to the second. Last year, the same comparison yielded just an 11% seasonal gain. The year-ago quarter’s net loss turned into a tidy profit.

In response, share prices jumped more than 30% overnight and sit very close to all-time highs that were set during the stock’s IPO.

The bad news: The ad assault is interfering with the user experience. A fresh survey (free registration required) from the American Customer Satisfaction Index shows Facebook dead last among online media sites in terms of user satisfaction. “Facebook users find the numerous changes to the site’s interface taxing,” says the ACSI. Twenty-seven percent of users surveyed complained that ads are ruining their Facebook experience these days.

The ugly news: The good news may not last very long. Facebook had better dial back the ad blitz if it wants those disgruntled users to stick around.

It’s a high-wire balancing act between monetization and user satisfaction. Lean too far in one direction, and you won’t make any money from those billions of page views. Err too far in the other direction, and those profitable page views will melt away as unhappy users find greener pastures.

Don’t think it couldn’t happen. Facebook is not too big to fail. Unless the company strikes that crucial balance before it’s too late, we could very well see another mass exodus from one leading social network to another.

Facebook itself killed MySpace by launching a better service in the same genre. Before that, MySpace trampled all over social pioneer Friendster in much the same way.

And there are Facebook alternatives waiting to crush the current king at the first opportunity, believe it or not.

Chief among these is Google (NASDAQ: GOOG  ) and its Google+ service, which benefits from tight integration with the world’s most popular search engine as well as with leading video site YouTube.

Twitter sings a somewhat different tune but can fill many of the functions of a Facebook account. LinkedIn (NYSE: LNKD  ) is basically Facebook for corporate users and could very well expand into the consumer side of things if it wanted to.

All of these alternatives offer fewer ads and a cleaner experience than Facebook. LinkedIn ties with Facebook at the least satisfied end of the ACSI survey; everyone else runs miles ahead. Yes, even the much-maligned Google+ “ghost town.” And even LinkedIn reports fewer ad-taint complaints than Facebook.

That’s why I’d take this week’s Facebook share-price pop as a temporary boost, and not as a sustainable clean bill of health. The service currently leans far too heavy on the monetization side of the fence and runs a very real risk of finding out that the next era of social networking doesn’t include much Facebooking.

So my bearish CAPScall on Facebook stays in place until Mark Zuckerberg and company adjust their strategy again. If you can’t keep your users happy, the money will very quickly cease to matter.

One his incredible tech stock is growing twice as fast as Google and Facebook, and more than three times as fast as Amazon.com and Apple. Watch our jaw-dropping investor alert video today to find out why The Motley Fool’s chief technology officer is putting $117,238 of his own money on the table, and why he’s so confident this will be a huge winner in 2013 and beyond. Just click here to watch!

Yahoo Sports Launches New Fantasy App With Mobile Drafting

Yahoo announced that it has launched its new 2013 Fantasy Sports app today, which brings a new design, and new features to the experience.

One of the big new improvements is that it now features mobile drafting, which many will find tremendously helpful. It’s a lot of pressure to be at a computer during draft time.

 

“Managers can now sign up, draft a team and win their league championship from their iOS and Android device thanks to new technology incorporated by Bignoggins Production, Loki Studios and the Yahoo! Sports mobile team,” a spokesperson for Yahoo tells WebProNews. “The app also now features mock drafting, to help fans prepare and get an edge on the competition.”

Yahoo announced its acquisition of Bignoggins just a few weeks ago. They haven’t wasted any time.

“And starting with football, for the first time ever, all of Yahoo! Sports Fantasy games will live under one mobile roof – the Yahoo! Sports Fantasy app – including basketball, hockey and baseball,” the spokesperson adds.

According to Yahoo, the new app is faster than previous experiences. It also has free notifications.

The app is available for iOS and Android.

Launch of Remodeled Website by limoserviceoakland.net

Limoserviceoakland.net, a premier ground transportation provider, has recently launched their remodeled website. Their remodeled website aims to improve the user experience and offer better insight of their business model. Their remodeled website has tons of new features and user-friendly navigation structure to benefit the customers.

“Any business has to keep up with the improving technology in order to stay in the business. The basic idea behind remodeling the website was to make our services and fleet information available to the customers with utmost ease. The customers will find complete specifications and technical details with the images of the fleet in the new website for determining the profitability of the vehicle. Additionally, we have included many features that can help the customers in comparing the vehicles and choosing the best one for the tours. Of course, the best search engine optimization was also the main aspect behind the remodeling of the website.” – said Ruben, a manager of limoserviceoakland.net

They have used dynamic approach to remodel the website to make it visually appealing and informative for the customers. The remodeled website offers the benefit of accessing the required information with only a few clicks. Their remodeled website includes complete information about the services like wine tour, casino trips, airport transfers, concerts, sports events, night on the town and corporate events. Their website has dedicated pages focusing on the luxury transportation options for the occasions like wedding, birthday parties, proms, bachelor parties and bachelorette parties. Their new website has state-wise recommendation about the most popular destinations, hotels and restaurants for the benefits of the customers.

They have showcased their wide ranges of limo collection that includes Escalade Limo, Lincoln Stretch Limo, Rolls Limo, Hummer Limo, Range Rover Limo and Chrysler 300 Stretch Limo in their fleet. Some other fleet information like features available in 20 passenger party bus, 28 passenger party bus and 45 passenger party bus are also listed on their website with the high-definition images. The information about their wide range of exotic cars such as Bentley Flying Spur, Mercedes-Benz S500, Ranger Rover SUV, Rolls Royce Phantom, Ferrari and Lamborghini Gallardo are now available on their new website.

They have also included the complete information about the different tour packages and their features in the website for better understanding. The customers can now subscribe to their newsletter to know about the release of new packages, deals, services and fleet. They have also included the online vehicle reservation facility on the new website to offer the convenience of booking the most appropriate vehicle with utmost ease. The customers can visit http://www.limoserviceoakland.net to check out the new features of the remodeled website or book a limousine for tours and travels.

The largest internet game

War on the Internet that lasted about five hours on Sunday, July 28 between the two groups of players.
Both groups of players compete for resources in a solar system that is in the computer game.
Slowed the movement of time in the virtual world to allow internet service providers to handle the relationship the large number of players and the spacecraft involved.
The fight took place in cyberspace between spacecraft owned CFC Test Alliances with groups that are in the region of space called 6VDT and the war was won by the CFC.
Eve Online is a space simulation game that allows players to detailed spacecraft flew through thousands of virtual star system to find resources that can make them prosperous.
Resources can be found on planets and asteroids in the field or obtained by plowing or by other fraudulent means.
Real losses
The aircraft used in the war vary in size, ranging from small plane up to a giant space ship.
Erlendur Thorsteinsson-one of the developers of Eve Online-confirmed via Twitter that the message is the biggest fight in the game in the simulation.
At its peak, as many as 4,070 pilots and aircraft involved in the war in the internet world.
The most important moment in the battle lasted for two hours, when CFC sends a large fleet of space ships, the most powerful in games or.
The arrival of the fleet is making a lot of Test Alliance members to flee.
When the war ended, thousands of spacecraft have been destroyed and damage to real losses because in the game virtual currency purchased with real money.
There is no calculation of the value of the damaged aircraft in the war but the smaller space at the beginning of 2013, the value of the damage caused by aircraft-which smaller numbers-estimated at U.S. $ 15,000.