Facebook offers the dummy’s guide to mobile advertising

Facebook Inc’s mobile advertising success offers a ray of hope for Internet companies trying to make money within the confines of the smartphone’s small screen.

The social network’s 75 percent surge in mobile ad revenue in a span of just three months not only doused skepticism on Wall Street and Madison Avenue about Facebook’s business prospects, some say it could serve as a how-to guide for other Web companies navigating a world where the phone and tablet have fast become the screens of choice.

Facebook’s “Newsfeed” ads, which inject marketing messages straight into a user’s content stream and are tailored for mobile devices, were the stars behind the social network’s stunning numbers on Wednesday.

“You’re going to see a lot of companies transitioning and trying to emulate this model because it’s working so well. That’s why last night was a true watershed moment,” said Ben Schachter, an analyst at Macquarie Research.

Internet company executives have long been concerned that mobile advertising is inherently less lucrative than traditional desktop PC advertising, due to the smartphone’s limited screen size and possible consumer resistance to a flood of ads on their devices.

Companies from Google Inc and Yahoo Inc to upstarts such as Snapchat are searching for the right formula to monetize mobile services. While Google has developed a mobile ad business generating an estimated $10 billion a year in revenue, it remains much smaller and less lucrative than Google’s desktop search advertising. Analysts expect Google to generate $60 billion in annual revenue this year.

That wholesale exploration of “native ads” – or marketing messages intended to blend with a users’ personal content, rather than stand out as an ad – has met with varying success.

Twitter, which pioneered the concept of the in-stream ad even before Facebook, may also be well-positioned to benefit from mobile ads. “Sponsored” messages now pop up abruptly in the middle of streams of tweets, but analysts say the frequency is much lower on Facebook newsfeeds.

More than half of the privately held company’s revenue will come from mobile ads this year, reckons Clark Fredricksen, at industry research firm eMarketer.

Some are just getting into the game. This week, LinkedIn Corp, the network for business professionals, rolled out in-stream ads on mobile and PC versions of its service. Yahoo has experimented with similar types of ads, and acquired blogging hub Tumblr for $1.1 billion in May, in part to jumpstart efforts at developing new formats.

But it’s Facebook, which a year ago had zero mobile revenue, that has most aggressively promoted its mobile advertising business to Madison Avenue – with seeming success.

“Compared to other companies, nobody has come right out and said mobile is our sole focus now,” said Angela Steele, CEO of Ansible, part of advertising holding company IPG. “Facebook put all their eggs in one basket.”

FOLLOWING SUIT

One longstanding question has been how much tolerance consumers have for ads that disrupt their stream of content. Facebook said it has steadily increased the number of ads in the news stream without noticing a drop in user satisfaction.

Facebook Chief Executive Mark Zuckerberg said on Wednesday that, on average, ads now account for 5 percent or one in 20 “stories” in the newsfeed. That ratio could now provide a baseline for calculating success, prompting other Web companies to raise the frequency of ads in their streams.

“It wouldn’t surprise me if

Share Location, Google Maps Help Increase Accuracy

JAKARTA – Google recognizes that besutannya rudimentary mapping applications. Therefore, the company continues to update and even in this case involve the user. This was stated by Google Indonesia Country Head, Rudy Ramawy.

“That’s when you make the trip? Maybe it’s been accurate. That’s why we have never held a ‘grand launch’ of our products, because the company is aware of updates and updates to keep going” Rudy said while responding to thoughts about the accuracy of the crew Techno Okezone Google Maps in Jakarta , overnight.

“We are aware that our service is not completely perfect, but we continue to make updates. Indonesia with a wide geographical conditions is a challenge to deliver the best service,” he said.

Furthermore, Rudy said that if the Android-based smartphone users to enable or diligently perform ‘share location’, it was very helpful software giant to improve the accuracy of its services. “Of course in this case we appreciate aspects of secrecy,” said Rudy.

“If the big cities such as Jakarta, the accuracy of Google Maps can be relied upon. But if remote areas, we continue to provide the best possible experience. Many ways we are doing, Google Drive one of them,” said Rudy.

Meanwhile, following the Google Maps that can be accessed offline in a number of countries, Indonesia Google promised that the service would go in Indonesia, but companies are reluctant to disclose when exactly the service that can be enjoyed.

“A number of countries able to access Google Maps offline, and Indonesia are also included in the list will receive the service. Certainty but we do not know yet,” alluded Country Marketing Manager for Google Indonesia Krishna Zulkarnain.

Adobe Foundation Announces 2013-2014 Creativity Scholarship Recipients

The Adobe Foundation today announced the recipients of its first annual Creativity Scholarships, available to teens who participate in the Adobe Youth Voices (AYV) program. For the 2013-2014 academic year, scholarships have been awarded to 25 students from 13 countries, including Argentina, India, Kenya, Sri Lanka and the United States. Recipients demonstrated outstanding academic achievement, a strong creative portfolio and commitment to pursuing a career in a creative field.

Designed to ignite creative confidence in youth, AYV is helping support the next generation of creative thinkers and equipping them with resources to help advance their education. AYV follows a creativity curriculum and provides the digital tools, training and professional mentorship students need to develop essential skills such as self-expression, ideation, collaboration, flexibility and persistence. All AYV students produce original projects in animation, video, photography and other digital media categories, spotlighting issues important to them including poverty, bullying and climate change.

“The youth receiving our Creativity Scholarships demonstrate tremendous creative potential,” said Michelle Crozier Yates, director of corporate responsibility, Adobe and Adobe Foundation executive director. “We’re thrilled to see outstanding young people from our AYV community pursuing education that will continue building their creative skills and give them an edge in our rapidly evolving, highly competitive global economy.”

Adobe’s recent State of Create global benchmark study, published in April 2012, surfaced concerns about a “creativity gap” in five of the world’s largest economies. The research revealed that four in 10 people believed they do not have access to the tools needed to support creativity in the classroom.

“I believe creativity-focused programs are an important part of education because they allow students to express themselves and build confidence,” said Eva Miller, an AYV participant and 2013 Creativity Scholarship recipient. “Through AYV, I’ve gained invaluable skills and discovered that I want to become a filmmaker. The Creativity Scholarship is giving me the opportunity to pursue my dreams and make a positive impact through my films.”

About the Creativity Scholarships

The Creativity Scholarship program provides financial support to students who are in their final year of high school, upper secondary school or the first year of post-secondary education. Applicants must have participated in the AYV program through Adobe’s network of more than 800 strategic partners in 52 countries. The Creativity Scholarship program is administered by the Institute of International Education (IIE), an independent not-for-profit founded in 1919. IIE is among the world’s largest and most experienced international education and training organizations.

About Adobe Youth Voices

Adobe Youth Voices (AYV) is the Adobe Foundation’s global initiative to ignite Creative Confidence in youth by empowering them to find their voice and make it heard. The youth involved in AYV spotlight the issues they care about by creating original media – a process that fosters their passion to make a difference while providing them with the creative skills essential to success in the world today. Through programs like AYV, and by increasing creativity in education, Adobe believes we will better equip young people to be the problem solvers, critical thinkers and leaders of tomorrow.

About the Adobe Foundation

The Adobe Foundation is a 501(c)(3) private foundation created and funded by Adobe Systems Incorporated to leverage human, technological and financial resources to drive social change and community improvements.

Lawyer Plugin for WordPress Promises Legal Resources and Nationwide Attorney Network

After two years of development, Lawyer Plugin (www.lawyerplugin.com) launched their first public version of what promises to be an essential plugin for any lawyer running a WordPress website.

Lawyer Plugin is the first plugin of its kind: it gives law firms access to hundreds of local resources which are automatically added, updated, and synced with Lawyer Plugin’s central servers every 24 hours.

The registration takes care of all settings automatically. For example, a bankruptcy lawyer in Tampa, Florida, creates his profile with his law firm’s name, address, city, state, and practice area(s). The plugin automatically pulls bankruptcy- and Florida-related resources onto the resource page which is created by the plugin. With that, the firm becomes part of the peer-to-peer legal directory which is then displayed on the websites of every plugin user.

Block Competition

When creating the plugin, the peer-to-peer directory presented a major challenge. A law firm does not want to display competing law firms on their website. To solve this problem, Lawyer Plugin has been designed to filter competitors and only displays non-competing listings on each user’s website.

Here is how the filter works:

Smith & Smith bankruptcy lawyers in Tampa, Florida, install Lawyer Plugin.

Lisa Johnson & Associates, elder law attorneys in Asheville, North Carolina, also installs Lawyer Plugin.

Bradley Baker & James bankruptcy lawyers in Tampa Florida installs Lawyer Plugin.

Foz & Oz Attorneys at Law, bankruptcy lawyers in Los Angeles, California, installs Lawyer Plugin, too.

On the Smith & Smith resources page, Lawyer Plugin will display the listing for Lisa Johnson & Associates, because that firm does not compete in Smith & Smith’s local market. It will also display the listing for bankruptcy attorneys Foz & Oz. Even though they are bankruptcy lawyers, Foz & Oz are in Los Angeles, and therefore not competing with the Tampa, Florida practice.

However, Bradley Baker & James will not be included on Smith & Smith’s website, and Smith & Smith will not be included on Bradley Baker & James website. Lisa Johnson & Associates will display listings for all three of the above firms, because none of them compete with her practice.

A Fun Brand for a Serious Industry

Lawyer Plugin breaks out of the stuffy legal mold. On Lawyerplugin.com, users will not find any bookshelves, gavels, or court house columns. Instead, they are offered an outlet for venting with a “Hate Mail” form and noting in their legal disclaimer that the plugin has not displayed any “violent behavior,” but cautions that the “adolescent years are right around the corner.”

Last year, Lawyer Plugin posted teasers on its Facebook and Twitter profiles as beta testing began. The question was asked: “How awesome will Lawyer Plugin be?” The answers —

Coffee will drink Lawyer Plugin to wake up.

You will never need a flu shot. The flu will need a Lawyer Plugin shot.

The earth will no longer rotate around the sun. The sun will be too busy rotating around Lawyer Plugin.

And it was even predicted that Christmas will begin celebrating Lawyer Plugin.

The Lawyer Plugin’s financial backers plan to keep the plugin free. Lawyer Plugin will continue to receive funding indefinitely as add-ons are developed, and a paid, professional version of Lawyer Plugin is also in the works.

Lawyer Plugin is free and out in the court of public opinion. The developers are thirsty for user feedback and additional ideas for features.

Logitech headsets and webcams for the business professional

As many of you know, I’m a full-time telecommuter. Although a portion of my work involves some travel, most days I am working from home, and a lot of that involves sitting on conference calls with colleagues and customers/partners.

Until recently, much of that required that I be desk-bound.

Anyone who has to work with VOIP and IP-based conferencing systems such as Skype, Microsoft Lync, Cisco WebEx and Citrix GoToMeeting knows that voice quality is everything if you’re going to have an effective business conversation.

And that means using devices that typically tie you to your desk, such as a wired headset or an Bluetooth/USB speakerphone, such as the Plantronics Callisto, which I have and think is an excellent product.

While there are many Bluetooth headsets and earpieces on the market which are perfectly suitable for mobile phone conversations, few are specifically optimized for use with PCs that have VOIP “Soft Phone” software, and do not deliver what I would regard as business critical voice quality.

They are perfectly fine for short calls, but not ideal when you are on a VOIP conference for as much as an hour at a time, or even longer, particularly when you need to be an active participant and when paying close attention to who is speaking and the clarity of what you are saying is essential.

As we all know about Bluetooth when it comes to audio streams, the farther you get away from the transceiver, the worse the audio gets. So it’s not practical to stray too far away from your PC.

Logitech’s latest wireless headsets have been a total game changer for my personal work situation since I’ve been using them the last few months. I’ve been using the H820e stereo version which retails for $199 but can be found for considerably less.

Installation and use of the headset is pretty straightforward — you plug the DECT 6.0 transmitter and charging base into a free USB port on your PC or Mac, and the AC power cord to power the base. The headset charges on the base when not in use, and has a built-in rechargeable battery.

The operating system recognizes it automatically, and depending on the VOIP program you are using, you may need to alter the settings to use the headset as your primary audio device.

If you’re familiar with the DECT 6.0 1.9Ghz wireless transmission standard, particularly if you have cordless phones in your house that use the technology, you know that you can get some pretty impressive range and not lose any voice quality. That’s exactly what the H820e headset gives you for VOIP calls.

My home office is a good 60 feet away from my living room and around 75 feet from my “breakfast area” which has my espresso machine and a table which faces my outdoor patio and pool area with outdoor furniture which is about 100 feet or so away from the base transmitter.

So regardless of what VOIP software I am using, and where I am in my house, I get the same crystal-clear voice quality as if I am sitting right in front of my PC. For example, this wearable computing podcast that I recorded with Rick Vanover of Veeam was actually done in my living room, while wearing the H820e using Skype.

So the quality of the audio is without dispute. What about the overall design and using it?

The H820e was designed

Safari and Chrome Still Leads Mobile Web Browser

Jakarta – Around 80 percent of the world population has a mobile phone. The number of mobile phones around the world estimated to be about 5 billion units, with 1.08 billion units of which include smart phones. Thus, it’s no wonder when browsing on the Internet today is mostly done through mobile phones.

Most of the smart phone owners, as quoted from the go-globe.com, prefer to use a standard mobile web browser, aka the phones default browser. They reason, the default web browser is definitely the best for their phones.

There is also the thought that they do not need to change the web browser because it did not want to be bothered by trivial matters, such as the need to download first and then run the application.

Another reason put forward is that they feel no need to update the web browse, as is done on a notebook or desktop computer. Therefore, updating the application is much more important than replacing the web browser on the mobile device.

For desktop and notebook computers, the web browser is the most widely used Google Chrome, Firefox, Internet Explorer, Opera, and Safari. Competition to be the most popular frequently occur between Microsoft’s Internet Explorer and Google Chrome.

In mobile devices, such as smart mobile phones and tablet computers, maps of different strength. Which became the market share leader for the mobile web browser is Apple’s Safari and Google’s Chrome browser fib.

However, in recent months, Safari increasingly dominant. According to the output data from Net Applications, Safari controlled 61.79 percent market share for web traffic in March. In fact, months before Apple’s browser only won 55.41 percent market share.

In general, mobile web browsers can be distinguished from ability, such as opening a different site, doing page zoom, and make a keyboard shortcut. However, there is also an optimal mobile web browsers on mobile devices use only.

In addition, there are several mobile devices also can not offer a lot of choice what mobile web browsers can be used. One of the devices is a flexible mobile devices with Windows Mobile operating system.

In Indonesia, people always want a high-speed mobile web browser.

“We provide the connectivity features with high compression, especially on a busy network. Compression is also advantageous because the users were able to save the battery, “said Communications Manager Opera Indonesia, Agnes Agastia, two weeks ago.

No less aggressive in offering the experience of using a mobile web browser is Google. According to Google’s Head of Communications Indonesia Vishnu K. Mahmud, Google will continue to focus on developing a modern browser Chrome that will provide the best experience for its users.

Mobile web browser is best for your device, of course depending on the need and type of device used. Therefore, not all mobile devices compatible with the existing web browser.